Global Brand Campaign for Outseer
Outseer is a global leader in anti-fraud and payments authentication solutions. To increase brand awareness, we created a memorable, engaging, and sustained brand statement for Outseer to expand reach and recognition as the leader in payments authentication worldwide.
My contributions
Research
Concepts
Creative Direction
Design and Production
Objective
Create a memorable, engaging, and sustained brand statement for Outseer to expand reach and recognition as the leader in payments authentication worldwide.
The core campaign will be driven through a focused brand-driven activation, such as a team sponsorship and OOH paid media. As an integrated campaign, surrounding activities to support the campaign may include multimedia content, social promotions, print media, gamification, and more.
Campaign Strategy
What Outseer delivers is complicated. The focus for this campaign was to simplify, so the campaign centered around “Stop Fraud Not Customers” – one complete thought that is simple and provocative.
The brand elements take center stage in this approach, with clean layouts and supporting visuals. The campaign headline is supported with eye-catching motion effects, animations and visual layouts that draw the eye to the simple statement.
Outcome
The brand campaign was activated across digital billboards, Times Square billboards, subway signage, and taxi tops in London, New York, and Charlotte.
Targeted15/30/60 second cable advertising on NBC, SKY, Hulu and Youtube (New York, New Jersey, Connecticut, Charlotte, San Francisco, London) featured the campaign video.
Paid and organic social ads increased followers and website traffic, as well as aided in the overall brand awareness of Outseer as a leader in payments authentication worldwide.
ADDITIONAL TEAM MEMBERS
Lex Torres, Brand Director
Maxwell Ridgeway, Motion Design
Pure Cinema, Video